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Imperial Dinosaurs Styracosaurus Imperial, 1985
Day #1,421: April 14, 2016
Imperial Dinosaurs Styracosaurus Vinyl FigureStyracosaurus
One of Many - Deco Variations Aplenty

Dinosaurs Vinyl Figure
Item No.:
No. n/a
Manufacturer: Imperial
Includes: n/a
Action Feature: n/a
Retail: ???
Availability: 1985
Other: Well-painted and hollow

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Imperial Dinosaurs Styracosaurus Vinyl FigureThe Triceratops is eternally popular, so variations on it like Styracosaurus managed to score some real popularity in the 1980s. I had a few - this one, the Dino-Riders Styracosaurus [FOTD #212], Robostrux Brutox [FOTD #364], and some little guys. And of course the Protoceratops, Monoclonius, and other similar creatures - I liked dinosaurs, as most kids probably did. I'll even buy new dinosaur toys if they work for me, like Xtractaurs Styracosaurs [FOTD #35] which is a neat toy from a failed Mattel line that I got for a dollar. Cheap dinosaur toys are a proud American tradition, and this one was an evolutionary stage in the right direction.

Imperial Dinosaurs Styracosaurus Vinyl Figure

The 11-inch long beast looks more like a lizard than a dinosaur, but that's in line with the thinking and books aimed at kids at the time. This is a terrible lizard, with a rather svelte body and his head looking up to attack. He's hollow, his tail isn't dragging, and the sculpting is pretty phenomenal. There are lots of wrinkles and textures, plus surprisingly good deco for 1985. The eyes have two colors. The horn is painted white. The body has more than one shade of brown on it, including stripes! Someone who designed this did a pretty good job with the deco budget, when they probably could have gotten away with a barely-painted dinosaur and sold it without much of a fight.

Imperial Dinosaurs Styracosaurus Vinyl Figure

The figure is sturdy, but not indestructible - the nose horn has some paint wear. Considering that this was a toy I got when I was 6 that more or less got banged around in a toy box for years (and years) I would say it held up remarkably well. It's a decently sized figure for the current asking price, and I couldn't tell you what it ran in the 1980s. I swear I've seen reissues in new colors too, but heck of I can find evidence of them.

The figure has no real articulation - a hallmark of most dinosaur toys in the 1980s and before - but you will find a little crown and the words "1985 IMPERIAL MADE IN HONG KONG" on his yellow belly. The vinyl pieces don't fit together perfectly - you can see the seams - and if you give his belly a squeeze you will hear air puff out of a tiny hole in his lips. It's fun, it's for kids, and it's pretty sizable too. Looking at these dinosaur toys shows me that I could have probably had another, pretty decent career covering dinosaur toys were it not for the really likely fact that nobody would have ever paid me to write about them. Sure, he's probably not exactly scientifically accurate but it is big enough that you can fight other toys with it and it's hard to misplace. While I love Jurassic World toys they certainly aren't big, so it's neat to see meatier toys from a bygone era. It would even be nicer to see more of them make a return at the toy store.

--Adam Pawlus

Additional Images

Imperial Dinosaurs Styracosaurus Vinyl Figure Imperial Dinosaurs Styracosaurus Vinyl Figure
Imperial Dinosaurs Styracosaurus Vinyl Figure

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Day 1,421: Imperial Dinosaurs Styracosaurus

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Day 1,421: Imperial Dinosaurs Styracosaurus
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