Main
Features
 FOTD
 Toy Fair 2023
 SDCC 2023
 Toy Fair 2020
 NYCC 2019
 SDCC 2019
 Toy Fair 2019
 SDCC 2018
 Toy Fair 2018
 HasCon 2017
 SDCC 2017
 Toy Fair 2017
 SDCC 2016
 Toy Fair 2016
 SDCC 2015
 Toy Fair 2015
 SDCC 2014
 C2E2 2014
 Toy Fair 2014
 SDCC 2013
 C2E2 2013
 Toy Fair 2013
 SDCC 2012
 C2E2 2012
 Toy Fair 2012
 NYCC 2011
 SDCC 2011
 Toy Fair 2011
Archives
 Books
 DVD
 Music
 Statues
 Prop Replicas
 Toys
 Video Games
Credits
Contact


This site is part of Amazon, Walmart, eBay, and Entertainment Earth affiliate programs. We may earn a commission when you click one of their links.


Related Links:
16bit Tumblr
16bit Twitter
16bit Instagram
ASWN
EE Podcast
Galactic Hunter
Glyos News
OSM News

Hasbro Transformers Generations Red Alert Action Figure Hasbro, 2010
Day #16: November 4, 2010
Hasbro Transformers Generations  Red Alert Action FigureRed Alert
Your Friendly Fire Rescue Lamborghini

Transformers Generations Deluxe Figures Wave 3
Item No.:
Asst. 98452 No. 20138
Manufacturer: Hasbro
Includes: Blaster, engine
Action Feature: Transforms from robot to Lamborghini clone
Retail: $11.99
Availability: September 2010
Other: Remake of Henkei! Henkei! Alert from Japan

  PREVIOUS RSS NEXT  

Sticking with the "let's reuse molds!" theme, let me talk about Red Alert! No fewer than 6 toys in the USA share this mold (with another 3 in Japan), most with minimal changes to the tooling. Ordinarily such frequent reuse of a mold would lead to fatigue from fans, but Red Alert was, originally, a repaint of Sideswipe-- and he is here, again. When Hasbro has the chance to repaint a mold which fans demand be done in the name of accuracy, they rarely pass up the chance to sell fans the same figure a fourth, fifth, or sixth time. We're suckers like that.

Hasbro Transformers Generations  Red Alert Action FigureStanding about 6-inches tall, Red Alert is exactly what fans expected, with one tiny molding change-- a lightbar was added to the vehicle mode. That's pretty much it, other than that the figure is effectively just a highly-decorated remake of the 2008 Transformers Universe Sideswipe mold. Sporting tons of articulation in robot mode and a solid car form, this robot is, on the whole, very good. His ankles were a little loose on our sample but everything else worked as expected. Multiple ankle joints could be easily positioned, several joints in each arm allow him to aim as you might hope, and he even has his own vanity plate-- 05 ALERT. (We don't get it either. 85 would make sense.)

When compared with other figures in the assortment, this one has a fair amount of paint. There are painted tail lights, painted turn signal lights, and even the words "Fire Rescue" printed right on the hood. It's worth noting that the alignment on some samples is a little off, so you may wish to take care to examine yours so the words aren't misprinted in a way you would consider unpleasant. The toy is a fair amount of fun to transform, it's made well enough that bigger kids and collectors should get something worthwhile out of it. If you're a fan of the first two years of Generation One, this should be on your "must buy" list. Unless you hate repaints, and are un-American.

Hasbro Transformers Generations  Red Alert Action FigureA note for collectors: Japan's Takara version of this toy (simply named "Alert") is more accurate to the cartoon with a red head, and some other fanciful features like a chrome spoiler and a different lightbar. This 2010 Hasbro release.shtmlires to replicate the original toy's paint job, which it does fairly well-- the original was "Fire Chief" and this one is "Fire Rescue," and other things were altered for the new mold's design. For a time, this figure was not expected for a US release and the Japanese version commanded a stiff premium. Thanks Hasbro for staking the secondary market nicely.

--Adam Pawlus

Buy The Pin

Click here to see more Hasbro figures in Figure of the Day.

Click here to see more Transformers figures in Figure of the Day.

Want to buy this figure? Check Transformers availability at our sponsors:
Entertainment Earth

HTML Comment Box is loading comments...

Featured Toy Video

Figure of the
Day 2010-2011
October 2010
101112 13141516
17181920212223
24252627282930
31
November 2010
123456
78910111213
14151617181920
21222324252627
282930
December 2010
1234
567891011
12131415161718
19202122232425
262728293031
January 2011
1
2345678
9101112131415
16171819202122
23242526272829
3031
February 2011
12345
6789101112
13141516171819
20212223242526
2728
March 2011
12345
6789101112
13141516171819
20212223242526
2728293031
April 2011
12
3456789
10111213141516
17181920212223
24252627282930
May 2011
1234567
891011121314
15161718192021
22232425262728
293031
June 2011
1234
567891011
12131415161718
19202122232425
2627282930
July 2011
12
3456789
10111213141516
17181920212223
24252627282930
31
August 2011
123456
78910111213
14151617181920
21222324252627
28293031
September 2011
123
45678910
11121314151617
18192021222324
252627282930
October 2011
1
2345678
9101112131415
16171819202122
23242526272829
3031
November 2011
12345
6789101112
13141516171819
20212223242526
27282930
December 2011
123
45678910
11121314151617
18192021222324
25262728293031
Click Here for 2012

16bit.com is best not viewed in Apple's Safari browser, we don't know why. All material on this site copyright their respective copyright holders. All materials appear hear for informative and entertainment purposes. 16bit.com is not to be held responsible for anything, ever. Photos taken by the 16bit.com staff. Site design, graphics, writing, and whatnot credited on the credits page. Be cool-- don't steal.
We know where you live and we'll break your friggin' legs.