Age of the Primes Gift Set Target Exclusive Ultra Magnus, Autobot Bumper, Horri-Bull, Nemesis Prime Transformers Age of the Primes Target Exclusive Gift Set Item No.: No. G1374 Manufacturer: Hasbro Includes: 2 aces, 5 blasters, 1 axe, 1 Matrix Action Feature: Transforms from robot to truck cab, legally distinct from Volkswagen Bug, another truck cab, and bull/terror dog Retail: $89.99 Availability: October 2025 Other: A great grab bag of repaints (and a heavy retool)
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We get one of these at Target every year now, and the bang for the buck is almost always great. For 2025 Transformers Age of the Primes Multipack nets you you Ultra Magnus (a redeco of toy-themed Legacy United Optimus Prime [FOTD #2,786]), Bumper (the first-ever toy with that name on the packaging with new feet and a new head on Studio Series 86 Bumblebee [FOTD #2,741]), Horri-Bull (from the toy line, remolded from Skullsmasher [FOTD #1,495]), and Nemesis Prime (a redeco of Legacy Animated Optimus Prime [FOTD #2,738].) You get three deluxe toys (about $25-$28 each) and a voyager toy (about $35-$45) for $90. $110ish in toys for $90 - and Target had $20-$25 coupons the first week of its release - makes this a pretty stellar set. It's a weird set, but I'd love Hasbro to make more sets just like this. It's fun, and it's mostly new stuff.

This set is about as coherent as last year's very good Transformers Legacy United Multipack [FOTD #2,942] with fewer new parts. It drops the bugs - a good choice - but what you're getting boils down to a pair of Optimus Prime repaints and a Bumblebee with a new head, combined with a missing Headmasters animal body. Hasbro's creativity makes this set exciting to long-time fans. Do you have a Nemesis Prime toy? Sure. But not Animated. You probably don't have a super-articulated white cab toy version of Ultra Magnus. There hasn't been a full-bull Terri-Bull since the 1980s, nor has there been a new Bumper. Or technically, any Bumper, because it was sold on a Cliffjumper cardback back then.

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The Ultra Magnus is the kind of redeco that makes sense. The original 1980s Ultra Magnus shared parts with Optimus Prime, and so does this - all the same parts are here. The red and blue bits are now white, the blasters are painted with a very thick white paint, and the axe is molded in blue. The toy itself has the same feel, the same rubbery tires, the same transformation, and clear red eyes. It's great! It has more paint than the 1986 inner robot, and accessories never packaged with Ultra Magnus. It's a fun what-if, and the kind of wacky repaint I like to see. Is it plain? Yes. But I wanted one, and I'd also buy a Nemesis Prime with this mold if they make one. Oh and the silver Matrix of Leadership with the blue gem inside is pretty cool. Optimus' was unpainted.

The one thing that irks me about the figure? Blaster paint. They are clear blue and painted with a lot of white paint - in some spots, not very well. It's so thick it prevents the fists from easily holding them. They didn't engineer the molds to have tolerances for an added physical layer of pigment, so it's a super tight squeeze in the fists. Because of the Matrix and Axe, it makes sense they needed to paint something. I almost think I'd rather have seen the axe painted, though, with a blue dot on the Matrix. But no matter what, I'd probably be complaining. They did a good job with the manufacturing limitations generated by the tooling.

The Autobot Bumper brings fans a weird toy as a new weird toy. The original "Bumblejumper" was a new mold on Cliffjumper cardbacks. This toy aims to replicate that by giving a Bumblebee toy a new head and, for some reason, a VW bumper/shoes. That doesn't match Bumper, but it is arguably better than Bumblebee when Bumblebee used this very same mold last year. Transformation is pretty simple, the blaster is nice, articulation is great, and the new head sculpt is excellent. It's just a smidgen off. I'm not incensed about this, you can swap heads if you really want. Or you can just say it is what it is, because Bumper doesn't have that many appearances and for all I know this is the new definitive take. It's a nice addition to a Minicar collection.

The Autobot logo has a silver border around it, and it's enough like Bumblebee that some fans might not realize it's not Bumblebee. I don't have an original Bumper/Bumblejumper, so I dig having this new-to-this-century's-toy-lines character to add to the mix. People who want to own every character are likely going to buy this set for this toy.

We've been waiting about nine years for Horri-Bull. In 2016 we got Terri-Bull [FOTD #1,506], who was just a head with a little tank thing. It was a fun toy, but if you wanted a full-body character with a bull alt mode you didn't get it. Well, we have it now, and it's weirdly Skullcruncher with some new parts. I hated that idea, but now that I have it in hand, I get it. It's pretty darned close for a retool of a 2016 toy.

The little head robot Kreb is not the Terri-Bull Titan Master again, but rather a retook of Grax - Skullsmasher's head. There's a new faceplate, new colors, and a new head with new arms. It's more work than I expected, I would've just thrown in the old head mold because I'm cheap. It's different, but I don't have enough familiarity with the original toy to have been upset about any changes. They're both neat for different reasons.

The main toy is significantly retooled. Sure, Horri-Bull is obviously Skullcruncher with new parts, but it's so many new parts! The only bits carried over are parts of the arms (elbow, lower forearm, upper forearm), knees, thighs, and that's about it. Everything else is new, they just follow the same basic template of where the parts go. This means it doesn't quite have the mighty hump on the back of the original toy, but it's a bull-ish toy with weird reptile spines that were also on the bull. Side-by-side it's almost a completely different toy, but the robot arms - which become the front bull legs - have enough similar elements where a lot of people will recognize its orignis. Hasbro did a lot of hard work making new parts here, though, and things like new upper arms and a new chest really make this stand out as a very different toy on a shelf of nouveaux Headmasters. People who want a new version of the Headmaster are likely to want this set for this toy.

A new Animated Nemesis Prime with a new head is pretty exciting stuff. Japan had one over a decade ago - it had an edition size of 300. As such, you don't have one. This is about as close as you're going to get, complete with an axe and a face plate head. The eyes on mine were a little weird in that they seem to have pupils. I don't know why - the stores I checked were out of it, so I can't compare against other samples but will update here if and when I can hold another one in my hands. It's a black repaint of Optimus Prime with a red axe, and that's the kind of things fans like a lot. Heck, Hasbro does too - Nemesis Primal was in one of these sets a few years ago.

Legacy United Animated Optimus Prime was a meaty toy with lots of articulation and may not have been as stylized as the real Animated toys, but it's close enough that I'm happy with it. It stands out as different on the shelf, so it should be a good toy to put in that empty spot you may have been holding. The axe has a telescoping handle, the elbows are nicely articulated, and I love the teal stripes on the helmet. I could take or leave a clear red chest, but it's fine. The colors are great and it's not like I have the original - I'm happy with this one too. Animated fans are going to buy this set just for this guy, but even if you're not sold on that series it's still a big and sturdy robot.

I have to assume the thematic incoherence, combined with the very fair price, might help make this set a good seller. G1 fans have three toys that should be appealing to them. Two of the four toys are real rarities brought into the modern age. Each toy is new to the modern era in America. There's no "toy" Ultra Magnus outside the reissues (and upcoming Missing Link), there's no Animated Nemesis Prime outside Japan, there's no decent Terri-Bull since the 1980s, and technically this is the first toy named Bumper. If you're a collector, all of these toys have some aspect that may appeal to your needs and wants. Or not. I had a gift card and a coupon, making the $11 take-home price too good to resist. If these toys were sold separately as exclusives or in the main line, I'd have bought them all. It's a very nice collection if it aligns with the kinds of things you like.

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