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Hasbro Star Wars Q&A May 25, 2011

Hasbro and Hunter PR joined forces to let us ask questions. Here are two of them for the first round of 2011!

Question #1

A few years ago, it seemed a number of special cases were sold online with figures assorted evenly-- usually 2 each of the new figures. This was pretty awesome, and seemed to make collecting select waves of the 30th Anniversary Collection and some waves of Legacy a breeze. Might this be brought back for Vintage?

We are exploring this option for online sales but we are not yet ready to commit to the plan.

Question #2

With increasingly diverse shapes compared to the vintage Kenner line of old, it seems the Clone Wars figures dislike being displayed outside their packages. Have you considered offering slightly different stands or altering articulation on certain figures? For example, the display stands packaged with the likes of the Aqua Droid and the living and undead versions of the Geonosian can't hold up to gravity and time. After a few days, these figures sag and, frequently, topple over. Knocking over other figures. Figures with spring-loaded rockets that fire into other displays which, if I understand movies, could actually bring about the end of days in 2012. So we can all avoid the world as we know it coming to an end, what are Hasbro engineers doing to ensure figures won't topple over on our shelves?

We are always exploring ways to improve figure durability. Since Clone Wars figures are for the most part targeted towards kids, our focus has been on providing exceptional play value (ex. features/projectiles) rather than ensuring that all the figures can stand up for extended lengths of time in a display environment.

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