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New York's American International Toy Fair Hasbro Event February 21, 2011


Anyone call for a web-slinger? Even though the next movie won't be out until next year, Spider-Man still has a pretty good presence at Toy Fair this year. The action figure line moves along with new variations on Spidey as well as 3 3/4-inch scale versions of The Lizard and Ultimate Scorpion, both of which could be shipping any day now. New vehicles were shown as well, but when it comes to reliving your favorite stories Spider-Man's car rarely fits into the fantasy.

One thing highlight during the presentation was a Spider-Man Mask. Why is this interesting? The black webbing is plastic, and not paint-- it's a dual-injection molded toy, so the deco won't scrape off. If the red or the black gets a gash, there's red or black plastic beneath it. This isn't used much in American toys, but collectors of Playmobil should recognize this process from many of the animals and all of the figure heads from that line.

Next year, we've got a new movie and a new costume but for now? We've got classic. Until someone decides to make toys branded from the musical, that is.

--Adam Pawlus

Additional Images

Toy Fair 2011 - Hasbro - Marvel - Spider-Man Toy Fair 2011 - Hasbro - Marvel - Spider-Man
Toy Fair 2011 - Hasbro - Marvel - Spider-Man Toy Fair 2011 - Hasbro - Marvel - Spider-Man
Toy Fair 2011 - Hasbro - Marvel - Spider-Man Toy Fair 2011 - Hasbro - Marvel - Spider-Man

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Around the Show
 Nintendo capsules, Spy vs. Spy costumes, BanDai imports, more

BanDai USA
 ThunderCats, Ben 10, Power Rangers

Bif Bang Pow!
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DC Direct
 DC and Starcraft

Diamond
 Diamond Distribution
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Funko
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Global Holdings
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Hasbro
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Jakks Pacific
 Pirates of the Caribbean
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Jazwares
 Robot Chicken, Sonic the Hedgehog, Street Fighter, Star Wars

LEGO
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 Technic
 Licensed items

Knucklebonz
 Labyrinth, Dark Crystal, Yellow Submarine, Ozzy Osbourne, Neil Peart of Rush Statues

Mezco Toyz
 DC Vinyl, ThunderCats, Living Dead Dolls, South Park, Green Lantern

McFarlane Toys
 Walking Dead, Halo, NFL, NHL, NBA, MLB

NECA
 Iggy Pop, Terminator, BioShock, Teenage Mutant Ninja Turtles, Gremlins, Iron Maiden

Playmobil
 Playmobil Blind Bagged Figures, Christmas, Top Agents, etc.

PPW
 KISS, Star Trek, Wizard of Oz, and Three Stooges Mr. Potato Heads

Square-Enix
 Final Fantasy, Halo, Metal Gear Solid, Street Fighter, Bleach

Underground Toys
 Doctor Who, Star Wars, Top Gear, Ghostbusters, LittleBigPlanet

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