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New York's American International Toy Fair February 20, 2011


Here comes a new challenger! In the USA, Hasbro Games have been top dog for ages, with Mattel bringing up some strong brands. Newly added to the games sector is LEGO Games who made a bit of a splash last year with games trading on their own IP as well as the Harry Potter license. The games employ a mix of existing and new elements, so it's possible that new games like the reasonably cheap Banana Balance may be bought by the AFOL group who just wants a large lot of bananas on the cheap.

In a largely unprecedented move as board games go, Heroica has four games under the name and each can be played individually or combined together to make one larger game. Given that LEGO Games are less rigid in the rules than traditional American board games, it's entirely possible that variations on gameplay will be in the hands of the consumer-- something that generally appeals to a very specific crowd (i.e., nerds* [i.e., RPG players.])

Other themes getting games include new 2011 entries Ninjago and UFO Attack, which I believe the business would refer to as "synergy." Ramses Return is meant to follow-up last year's Ramses Pyramid, which I'm told sold really well, although I can't be so certain because games are not quite my area of expertise. This category looks to be growing this year, although I have to say it doesn't look quite as much fun as the construction sets with their regular-sized figures and wacky accessories. Although I will say this: if I had to buy a gift for some kid? This would probably be what I'd pick up this year.

* - If any nerds are offended, please take a look at the front page of the site and remember, we're all on the same team. Unless you collect sports stuff and then I bid you good day.

--Adam Pawlus

Additional Images

Toy Fair 2011 - LEGO Games Toy Fair 2011 - LEGO Games
Toy Fair 2011 - LEGO Games Toy Fair 2011 - LEGO Games
Toy Fair 2011 - LEGO Games Toy Fair 2011 - LEGO Games
Toy Fair 2011 - LEGO Games Toy Fair 2011 - LEGO Games
Toy Fair 2011 - LEGO Games Toy Fair 2011 - LEGO Games
Toy Fair 2011 - LEGO Games Toy Fair 2011 - LEGO Games
Toy Fair 2011 - LEGO Games Toy Fair 2011 - LEGO Games
Toy Fair 2011 - LEGO Games Toy Fair 2011 - LEGO Games
Toy Fair 2011 - LEGO Games Toy Fair 2011 - LEGO Games
Toy Fair 2011 - LEGO Games Toy Fair 2011 - LEGO Games
Toy Fair 2011 - LEGO Games Toy Fair 2011 - LEGO Games
Toy Fair 2011 - LEGO Games Toy Fair 2011 - LEGO Games
Toy Fair 2011 - LEGO Games Toy Fair 2011 - LEGO Games

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Around the Show
 Nintendo capsules, Spy vs. Spy costumes, BanDai imports, more

BanDai USA
 ThunderCats, Ben 10, Power Rangers

Bif Bang Pow!
 Doctor Who, Venture Bros., Twilight Zone, Beastly, etc.

DC Direct
 DC and Starcraft

Diamond
 Diamond Distribution
 Diamond Select

Funko
 DC, Marvel, Ramones, Elvis, Public Enemy, Star Wars, Lord of the Rings

Global Holdings
 Super Mario and Nintendo plush and figures

Hasbro
 Captain America
 Easy-Bake
 Furreal Friends
 Furry Frenzies
 Games
 G.I. Joe
 Iron Man
 Littlest Pet Shop
 Marvel Universe
 My Little Pony
 Playskool Star Wars, Marvel, and Transformers
 Spider-Man
 Star Wars
 Thor
 Transformers Dark of the Moon
 Transformers Prime
 Everything Else

Jakks Pacific
 Pirates of the Caribbean
 Pokemon
 Smurfs
 TNA Wrestling
 UFC Ultimate Fighting
 Everything Else

Jazwares
 Robot Chicken, Sonic the Hedgehog, Street Fighter, Star Wars

LEGO
 Alien Conquest
 Atlantis
 Cars (Pixar)
 City
 Creator
 Duplo
 Games
 Harry Potter
 Hero Factory
 Kingdoms
 Minifigures
 Ninjago
 Pharaoh's Quest
 Pirates of the Caribbean
 Spongebob Squarepants
 Star Wars
 Technic
 Licensed items

Knucklebonz
 Labyrinth, Dark Crystal, Yellow Submarine, Ozzy Osbourne, Neil Peart of Rush Statues

Mezco Toyz
 DC Vinyl, ThunderCats, Living Dead Dolls, South Park, Green Lantern

McFarlane Toys
 Walking Dead, Halo, NFL, NHL, NBA, MLB

NECA
 Iggy Pop, Terminator, BioShock, Teenage Mutant Ninja Turtles, Gremlins, Iron Maiden

Playmobil
 Playmobil Blind Bagged Figures, Christmas, Top Agents, etc.

PPW
 KISS, Star Trek, Wizard of Oz, and Three Stooges Mr. Potato Heads

Square-Enix
 Final Fantasy, Halo, Metal Gear Solid, Street Fighter, Bleach

Underground Toys
 Doctor Who, Star Wars, Top Gear, Ghostbusters, LittleBigPlanet

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