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Toyfinity

New York's American International Toy Fair February 25, 2011


Spitwad guns! If you're a toy collector, you no doubt know of Jakks Pacific. Best known for their wrestling and ultimate fighting lines (to the over-20 set) the company has an enormous portfolio of brands including Spongebob Squarepants, Hello Kitty, Club Penguin, and Phineas and Ferb-- the latter of which my not watching supposedly puts me on the "old" list.

The most interesting thing they had from a boy's toy perspective is Max Force, a competitor to Hasbro's invincible Nerf offerings. Max Force allows the user to shoot spitwads out of a gun. It's way more impressive than that may sound, as the system includes little cartridges with spitwads that you drop in water, wait, load, and shoot. I suppose you could make your own too, but they sell refill packs at $4.99 which, I assume, is where the real money is going to be made here. It's a neat idea since you don't have to chase down the darts-- you just shoot some paper and (if you're so inclined) scrape it off the wall.

Based on the Xbox 360 game, Kinectimals plush are actually interactive with the software-- snap a picture of the toy and it unlocks something in the game. Now that's synergy! Imagine how awesome (for business) it would be if LEGO did that. The showings were largely massive amounts of big cats.

While not as illegal as it sounds, Magic Buds were a unique item for a toy company in that they were actually plants. Basically, the thing sprouts with words or symbols on the leaves, and you can see a peace sign in one of the samples below. Clever!

I'd be a bad host if I didn't point out Hello Kitty plush, not just because it's a huge seller for the company but because this year it crossed over into the even-more-ridiculous category that I can't get enough of. She's got a moustache and glasses now. Awesome.

--Adam Pawlus

Additional Images

Toy Fair 2011 - Jakks Pacific - Everything Else Toy Fair 2011 - Jakks Pacific - Everything Else
Toy Fair 2011 - Jakks Pacific - Everything Else Toy Fair 2011 - Jakks Pacific - Everything Else
Toy Fair 2011 - Jakks Pacific - Everything Else Toy Fair 2011 - Jakks Pacific - Everything Else
Toy Fair 2011 - Jakks Pacific - Everything Else Toy Fair 2011 - Jakks Pacific - Everything Else
Toy Fair 2011 - Jakks Pacific - Everything Else Toy Fair 2011 - Jakks Pacific - Everything Else
Toy Fair 2011 - Jakks Pacific - Everything Else Toy Fair 2011 - Jakks Pacific - Everything Else
Toy Fair 2011 - Jakks Pacific - Everything Else Toy Fair 2011 - Jakks Pacific - Everything Else
Toy Fair 2011 - Jakks Pacific - Everything Else Toy Fair 2011 - Jakks Pacific - Everything Else
Toy Fair 2011 - Jakks Pacific - Everything Else Toy Fair 2011 - Jakks Pacific - Everything Else
Toy Fair 2011 - Jakks Pacific - Everything Else Toy Fair 2011 - Jakks Pacific - Everything Else
Toy Fair 2011 - Jakks Pacific - Everything Else Toy Fair 2011 - Jakks Pacific - Everything Else
Toy Fair 2011 - Jakks Pacific - Everything Else Toy Fair 2011 - Jakks Pacific - Everything Else
Toy Fair 2011 - Jakks Pacific - Everything Else Toy Fair 2011 - Jakks Pacific - Everything Else
Toy Fair 2011 - Jakks Pacific - Everything Else Toy Fair 2011 - Jakks Pacific - Everything Else

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Around the Show
 Nintendo capsules, Spy vs. Spy costumes, BanDai imports, more

BanDai USA
 ThunderCats, Ben 10, Power Rangers

Bif Bang Pow!
 Doctor Who, Venture Bros., Twilight Zone, Beastly, etc.

DC Direct
 DC and Starcraft

Diamond
 Diamond Distribution
 Diamond Select

Funko
 DC, Marvel, Ramones, Elvis, Public Enemy, Star Wars, Lord of the Rings

Global Holdings
 Super Mario and Nintendo plush and figures

Hasbro
 Captain America
 Easy-Bake
 Furreal Friends
 Furry Frenzies
 Games
 G.I. Joe
 Iron Man
 Littlest Pet Shop
 Marvel Universe
 My Little Pony
 Playskool Star Wars, Marvel, and Transformers
 Spider-Man
 Star Wars
 Thor
 Transformers Dark of the Moon
 Transformers Prime
 Everything Else

Jakks Pacific
 Pirates of the Caribbean
 Pokemon
 Smurfs
 TNA Wrestling
 UFC Ultimate Fighting
 Everything Else

Jazwares
 Robot Chicken, Sonic the Hedgehog, Street Fighter, Star Wars

LEGO
 Alien Conquest
 Atlantis
 Cars (Pixar)
 City
 Creator
 Duplo
 Games
 Harry Potter
 Hero Factory
 Kingdoms
 Minifigures
 Ninjago
 Pharaoh's Quest
 Pirates of the Caribbean
 Spongebob Squarepants
 Star Wars
 Technic
 Licensed items

Knucklebonz
 Labyrinth, Dark Crystal, Yellow Submarine, Ozzy Osbourne, Neil Peart of Rush Statues

Mezco Toyz
 DC Vinyl, ThunderCats, Living Dead Dolls, South Park, Green Lantern

McFarlane Toys
 Walking Dead, Halo, NFL, NHL, NBA, MLB

NECA
 Iggy Pop, Terminator, BioShock, Teenage Mutant Ninja Turtles, Gremlins, Iron Maiden

Playmobil
 Playmobil Blind Bagged Figures, Christmas, Top Agents, etc.

PPW
 KISS, Star Trek, Wizard of Oz, and Three Stooges Mr. Potato Heads

Square-Enix
 Final Fantasy, Halo, Metal Gear Solid, Street Fighter, Bleach

Underground Toys
 Doctor Who, Star Wars, Top Gear, Ghostbusters, LittleBigPlanet

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