New York's American International Toy Fair February 24, 2011
Galactic Heroes are Dead! Long live Playskool Star Wars Jedi Force, Transformers Rescue Bots, and Marvel Super Hero Adventures! The older chunky figures are being phased out, much to the dismay of the collectors of these lines, in favor of similarly sized figures which stand upright and sport more articulation. The Star Wars range focuses on the original trilogy and The Clone Wars, while the Marvel range is largely a smattering of their key characters and Transformers seems to be either a G1 offshoot or something new entirely-- the only old characters are Optimus Prime and Bumblebee, and there are no decepticons.
The line is very story-driven, and some of the stories are outright goofy. The Marvel Adventures Crime-Fighting Headquarters focused on Spider-Man and his "annoying neighbor" the Green Goblin, and an included storybook follows a tale of sharing pumpkins or some such goofiness. In other words, collectors of the weird, you're in for both a treat and yet another new version of Earth in the Marvel Universe.
As toys, this line seems to be really something-- all the figures from the lines can be shared in one another's vehicles or playsets, and even the Transformers have little human counterparts. My favorite items are the Millennium Falcon with Han and Chewie, a really swell simple transforming Optimus Prime, and I think Iron Man vs. Doctor Doom will be a must-buy. It's a great time to be a spoiled kid, because there are more new Star Wars movie vehicles in this range than were shown for the entire collector/movie line this year. So far, anyway.
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