New York's American International Toy Fair February 26, 2011
Beyond the brick! Hundreds of LEGO Licensed Items are produced in association with LEGO, but are actually from separate companies. DK Publishing has been doing a very hot joint project combining their own top-notch layout and graphic design (and I'm not just saying that, they do great work) with a sack of official LEGO bricks straight from the LEGO factories. This year, they introduced new Ninjago book-and-toy sets among others, plus more sticker books.
The whole segment is quite exciting, with big Wall Cabinet figures-- a giant minifigure that opens up to store things-- and striking Minifigure Display Cabinets that seem to be designed with the new blind-packed minifigures in mind.
In addition to the books and toys, there were also a number of electronic items like a giant LEGO Darth Vader Flashlight-- basically a big figure with light-up feet. Numerous clocks and even some USB drives were also shown, and of course apparel and various school supplies sized for kids or extremely petite ladies who might be fishing for a nerd boy(or girl)friend. I'm just sayin', ladies, cram into a large boy's LEGO Star Wars T-shirt and you'll be beating off the toy dorks with a stick.
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