Surprisingly Collector Friendly! The fact that the new Thor movie gets toys surprises no one, but the 3 3/4-inch figures seem to have a decent amount of articulation. While The Wolverine is getting 5 points per, Thor's crew is looking like it's a lot closer to the typical 12-16 points per figure. There aren't a ton of new characters on display, and since I missed the panel presentation I don't know if it's a tighter line or they're holding back figures as to avoid spoilers for Thor: The Dark World when it hits theaters in November. It's quite a ways off.
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A 12-inch figure, some electronic deluxe figures, roleplay accessories, and other goodies were on display. But not many goodies, so stay tuned for more from Comic-Con for that.