Toy License Round-Up
A lot of the major toy players haven't really broke new ground in quite some time, going after the same licenses with a sprinkling of collaborations. Some big players are making some particularly interesting moves this week, which we'll tally here until the end of Toy Fair 2026 or when I get bored.
Hasbro
Harry Potter: Global master toy license starting in 2027. According to Hasbro's Steve Evans on Instagram includes the new HBO series as well. 2/10/2026
Street Fighter (2026 Movie): Action figures, toys, and collectibles. 2/2/2026
Voltron (Upcoming Movie): Action figures, toys, and roleplay. 2/4/2026
Mattel
Teenage Mutant Ninja Turtles: A "wide range of products" starting in 2027. 2/10/2026
Super7
The toymaker did not issue any press releases, but shared logos on social media.
De La Soul: No specifics. 2/9/2026
Furby: No specifics. 2/9/2026
My Little Pony: No specifics. 2/9/2026
Visionaries: No specifics. 2/9/2026
--Adam Pawlus
