Main
Features
 FOTD
 Toy Fair 2017
 SDCC 2016
 Toy Fair 2016
 SDCC 2015
 Toy Fair 2015
 SDCC 2014
 C2E2 2014
 Toy Fair 2014
 SDCC 2013
 C2E2 2013
 Toy Fair 2013
 SDCC 2012
 C2E2 2012
 Toy Fair 2012
 NYCC 2011
 SDCC 2011
 Toy Fair 2011
Archives
 Books
 DVD
 Music
 Statues
 Prop Replicas
 Toys
 Video Games
Credits
Contact



Favorite Links:
16bit Twitter
ASM
Awesome Toy Blog
Battle Beasts
Battlegrip.com
Doomkick
EE Podcast
Galactic Hunter
Glyos News
Imaginext News
It'sAllTrue.net
MinifiguresXD
OSM News
Parry Game Preserve
Poe Ghostal
Shortpacked
Toyfinity

New York's American International Toy Fair February 14, 2012


Spyro who? While we all know Skylanders is one of the biggest critter-collecting phenomena since Pokemon, it's a little bizarre to see a massive amount of space devoted to the brand at Toy Fair. Presumably it's just there for media, because there was no real effort made to sell the product to buyers and if anything, this seemed a little bit like how they set up shop at E3. "We are huge," the booth says, "and you must all cower before us. Also, please take an exclusive Cynder figure on your way out." It's sort of baffling, but it does reek of a company who just made so much cash on this property that you know they're here to remind you who's cock of the walk.

The premise of the toy-meets-Xbox/Playstation/Wii concept is pretty amazing-- you buy a figure, and you put the figure on a little glowing ring. The ring senses the figure, and now you can play as the toy, inside the game. Can you imagine the possibilities here? What if your Bakugan could be on your Xbox? What if that new Transformer you bought could be on the Wii? This is an astonishingly good idea, as it takes the concept of DLC in video games (that is, upcharging for virtual downloadable items in a game) and applies it to toy buying. I feel like a chump paying $5 for a new Street Fighter character... but I'll gladly pay $15 for an action figure that also can bring me something new and fun in a game I own.

Last year this was a really big deal. Stores had massive displays with "out of stock" tags just so parents wouldn't have to ask-- that's how hot this stuff was. When asked, the booth people said that the next game would feature light-up figures based on giants, and that other licensed properties were being considered for the technology down the road. All I can say is that I'm really impressed, and this does seem like an amazing way for the video game industry to inject life into toys for older boys who grow out of small plastic men at increasingly disturbing young ages.

The aforementioned Cynder exclusive was handed out at the show to people one-per-badge, and the item has a printed "Toy Fair Exclusive" label on it-- it's not a sticker, it's an actual unique SKU. This seems like a lot of trouble for Activision to go through, but hey-- it paid off, as here I am writing about it and explaining this frankly innovative idea to you, the ornery toy collector or retro gamer who might not care for such things.

--Adam Pawlus

Additional Images

Toy Fair 2012 - Activision - Skylanders Toy Fair 2012 - Activision - Skylanders
Toy Fair 2012 - Activision - Skylanders Toy Fair 2012 - Activision - Skylanders
Toy Fair 2012 - Activision - Skylanders Toy Fair 2012 - Activision - Skylanders

HTML Comment Box is loading comments...

Activision
 Skylanders

BanDai
 Ben 10
 Godzilla
 Oz
 Pac-Man
 Power Rangers
 ThunderCats
 Misc

Bif Bang Pow!
 Six Million Dollar Man, Battlestar Galactica, Doctor Who, Venture Bros., Twilight Zone, Eastbound and Down

DC Direct
 Dark Knight Rises, Batman, Green Lantern, Starcraft II, MAD, Spy vs. Spy

Diamond
 Diamond Select Toys Minimates, Munsters, Star Trek, Expendables, Universal Monsters, Mad Monster Party, Star Wars
 Diamond Distribution

Four Horsemen
 Gothtropolis
 Masters of the Universe
 Outer Space Men
 Vintage OSM
 Customs
 Symbiotech

Funko
 Funko Dark Knight Rises, Batman, Big Bang Theory, Disney, Music, Anchorman, and more

Hasbro
 Battleship
 Furreal Friends
 G.I. Joe
 Koosh
 Kre-o
 Lazer Tag
 Marvel
 My Little Pony
 Play-Doh
 Playskool
 Sesame Street
 Star Wars
 Transformers

Jakks Pacific
 Scatter Brainz
 SLUG Zombies
 Train World
 Everything Else

LEGO
 City
 Creator
 Dino
 Duplo
 Friends
 Games
 Hero Factory
 Lord of the Rings
 Monster Fighters
 Ninjago
 Star Wars
 Super Heroes
 Technic
 Everything Else

Mattel
 DC Comics, Batman
 Ghostbusters, Misc.
 MOTU
 Voltron
 WWE

McFarlane Toys
 Halo, Spawn, etc.

Mezco Toyz
 Dark Knight Rises, Earthworm Jim, ThunderCats, Universal Monsters, Mars Attacks, Living Dead Dolls, South Park, Spongebob Squarepants

Moore Collectibles
 Jurassic Strike Force 5

NECA
 Gremlins, Rocky, Portal, Predator, The Hunger Games, HeroClix, E.T., Avengers, Insane Clown Posse, BioShock

Onell Design
 Glyos

Playmates
 Teenage Mutant Ninja Turtles

Round 5
 MMA, NHL, Bruce Lee

Tonner Doll
 Tron, Beetlejuice, Avatar

Underground Toys
 Star Wars

16bit.com is best not viewed in Apple's Safari browser, we don't know why. All material on this site copyright their respective copyright holders. All materials appear hear for informative and entertainment purposes. 16bit.com is not to be held responsible for anything, ever. Photos taken by the 16bit.com staff. Site design, graphics, writing, and whatnot credited on the credits page. Be cool-- don't steal.
We know where you live and we'll break your friggin' legs.