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Hasbro Kre-o February 11, 2012


Build! Construction is a really big deal in the toy business, and LEGO owns it. If you could get 0.05% of LEGO's numbers, you could probably retire fairly comfortably. Naturally, it makes sense that Hasbro wants a piece of the action and will continue to go after it with Kre-o, specifically in its ongoing Transformers and new Battleship segments.

Since LEGO doesn't really do real-world military, Battleship is in a good position. Its Naval battles incorporate realistic US military craft plus funky alien creations, so it has potential. I overheard a number of collectors particularly excited about the boats, so there you go-- the line has potential! This is also the main toy focus for Battleship, no action figures or roleplay are planned but you will find a number of new board games coming.

Transformers expands with a bunch of new price points, including some environmental pieces, Devastator, and of course new Kreons. Since Toy Fair, some stores have started marking down and clearing out this line, although I'm assuming this is probably due to a store manager making a bad decision than the end of the line.

--Adam Pawlus

Additional Images

Toy Fair 2012 - Hasbro - Kre-o - Transformers - Battleship Toy Fair 2012 - Hasbro - Kre-o - Transformers - Battleship
Toy Fair 2012 - Hasbro - Kre-o - Transformers - Battleship Toy Fair 2012 - Hasbro - Kre-o - Transformers - Battleship
Toy Fair 2012 - Hasbro - Kre-o - Transformers - Battleship Toy Fair 2012 - Hasbro - Kre-o - Transformers - Battleship
Toy Fair 2012 - Hasbro - Kre-o - Transformers - Battleship Toy Fair 2012 - Hasbro - Kre-o - Transformers - Battleship
Toy Fair 2012 - Hasbro - Kre-o - Transformers - Battleship Toy Fair 2012 - Hasbro - Kre-o - Transformers - Battleship
Toy Fair 2012 - Hasbro - Kre-o - Transformers - Battleship Toy Fair 2012 - Hasbro - Kre-o - Transformers - Battleship
Toy Fair 2012 - Hasbro - Kre-o - Transformers - Battleship Toy Fair 2012 - Hasbro - Kre-o - Transformers - Battleship
Toy Fair 2012 - Hasbro - Kre-o - Transformers - Battleship Toy Fair 2012 - Hasbro - Kre-o - Transformers - Battleship
Toy Fair 2012 - Hasbro - Kre-o - Transformers - Battleship Toy Fair 2012 - Hasbro - Kre-o - Transformers - Battleship
Toy Fair 2012 - Hasbro - Kre-o - Transformers - Battleship Toy Fair 2012 - Hasbro - Kre-o - Transformers - Battleship
Toy Fair 2012 - Hasbro - Kre-o - Transformers - Battleship Toy Fair 2012 - Hasbro - Kre-o - Transformers - Battleship
Toy Fair 2012 - Hasbro - Kre-o - Transformers - Battleship Toy Fair 2012 - Hasbro - Kre-o - Transformers - Battleship
Toy Fair 2012 - Hasbro - Kre-o - Transformers - Battleship Toy Fair 2012 - Hasbro - Kre-o - Transformers - Battleship
Toy Fair 2012 - Hasbro - Kre-o - Transformers - Battleship Toy Fair 2012 - Hasbro - Kre-o - Transformers - Battleship
Toy Fair 2012 - Hasbro - Kre-o - Transformers - Battleship Toy Fair 2012 - Hasbro - Kre-o - Transformers - Battleship
Toy Fair 2012 - Hasbro - Kre-o - Transformers - Battleship Toy Fair 2012 - Hasbro - Kre-o - Transformers - Battleship
Toy Fair 2012 - Hasbro - Kre-o - Transformers - Battleship Toy Fair 2012 - Hasbro - Kre-o - Transformers - Battleship
Toy Fair 2012 - Hasbro - Kre-o - Transformers - Battleship Toy Fair 2012 - Hasbro - Kre-o - Transformers - Battleship
Toy Fair 2012 - Hasbro - Kre-o - Transformers - Battleship Toy Fair 2012 - Hasbro - Kre-o - Transformers - Battleship
Toy Fair 2012 - Hasbro - Kre-o - Transformers - Battleship Toy Fair 2012 - Hasbro - Kre-o - Transformers - Battleship
Toy Fair 2012 - Hasbro - Kre-o - Transformers - Battleship Toy Fair 2012 - Hasbro - Kre-o - Transformers - Battleship
Toy Fair 2012 - Hasbro - Kre-o - Transformers - Battleship Toy Fair 2012 - Hasbro - Kre-o - Transformers - Battleship
Toy Fair 2012 - Hasbro - Kre-o - Transformers - Battleship

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