Games! Much like how Hasbro wants a piece of the LEGO pie, LEGO Games show how the Danish toymaker wants a piece of the massive market share carved out by the Hasbro Games division. Their new offerings include a mystery Hobbit game as well as other new games based on its other themes or new elements entirely.
Harry Potter is one of the many themes, joining their own brands like Heroica, Creationary, and LEGO City in the game aisle.
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