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New York's American International Toy Fair February 16, 2014


DC Comics and Batman While Mattel is putting its popular 6-inch DC Universe figures to rest, the good news is that there's a parting gift in the form of Super Powers - a series of figures, with build-a-Kalibak, are due later this year with 1980-inspired packaging and deco for about $30 per. The real kicker is a Green Lantern/Riddler hybrid based off the rare 1980s Super Amigos figure. Who doesn't love that?

Images - More 16bit.com Toy Fair 2014 Coverage and Pictures Below
Toy Fair 2014 - Mattel - DC Comics and Batman Toy Fair 2014 - Mattel - DC Comics and Batman

The only new figure for Batman Classics (1966) is a Surf's Up Joker, although it has been known that Yvonne Craig (Catwoman) has had her likeness signed to Warner for future licensing possibilities.

The new 6-inch paradigm is DC Total Heroes, a line of Four Horsemen-sculpted, highly-stylized super-poseable figures that are a mere $10 and in stores now. Think of it as a hybrid of Hasbro's 12-inch Titan Series toys and Mattel's existing DC line. They're cheaper, but they're cheaper - and in my own findings these seem to be selling quite briskly locally. They don't hang around, and for some reason there will be several Matty Collector exclusives like Batman Beyond and a Green Lantern figure with multiple heads and accessories - they seem like they would have done well at retail, but well, this is toy collecting in the 21st century. Things change!

--Adam Pawlus

Additional Images
Toy Fair 2014 - Mattel - DC Comics and Batman Toy Fair 2014 - Mattel - DC Comics and Batman
Toy Fair 2014 - Mattel - DC Comics and Batman Toy Fair 2014 - Mattel - DC Comics and Batman
Toy Fair 2014 - Mattel - DC Comics and Batman Toy Fair 2014 - Mattel - DC Comics and Batman
Toy Fair 2014 - Mattel - DC Comics and Batman Toy Fair 2014 - Mattel - DC Comics and Batman
Toy Fair 2014 - Mattel - DC Comics and Batman Toy Fair 2014 - Mattel - DC Comics and Batman
Toy Fair 2014 - Mattel - DC Comics and Batman Toy Fair 2014 - Mattel - DC Comics and Batman
Toy Fair 2014 - Mattel - DC Comics and Batman Toy Fair 2014 - Mattel - DC Comics and Batman
Toy Fair 2014 - Mattel - DC Comics and Batman Toy Fair 2014 - Mattel - DC Comics and Batman
Toy Fair 2014 - Mattel - DC Comics and Batman Toy Fair 2014 - Mattel - DC Comics and Batman
Toy Fair 2014 - Mattel - DC Comics and Batman Toy Fair 2014 - Mattel - DC Comics and Batman
Toy Fair 2014 - Mattel - DC Comics and Batman Toy Fair 2014 - Mattel - DC Comics and Batman
Toy Fair 2014 - Mattel - DC Comics and Batman Toy Fair 2014 - Mattel - DC Comics and Batman
Toy Fair 2014 - Mattel - DC Comics and Batman Toy Fair 2014 - Mattel - DC Comics and Batman
Toy Fair 2014 - Mattel - DC Comics and Batman Toy Fair 2014 - Mattel - DC Comics and Batman
Toy Fair 2014 - Mattel - DC Comics and Batman Toy Fair 2014 - Mattel - DC Comics and Batman
Toy Fair 2014 - Mattel - DC Comics and Batman

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