New York's American International Toy Fair February 15, 2014
Nerf! The omnipresent non-expanding recreational foam continues to be a force on toy aisles, and in many cases has an entire aisle to itself. After the lady-focused Rebelle line, the boy's line will continue with Zombie Strike and a swell Combat Creatures Attaknid. It's a big, armed robot spider that you control with a remote. You can shoot it, and it can shoot you.
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A licensed item in the gallery caught my eye - and it wasn't the dog toys. The Ultimate Nerf Blaster Book boasts the DK-like sensibility of product integration with some camo darts, with the quasi-product catalog we've all come to know and love. It's in stores now.
--Adam Pawlus
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