New York's American International Toy Fair February 18, 2018
Transformers! Super7 makes some of the best licensed toys in the business, and now they're setting their sites on their long-dormant Hasbro license. The robots in disguise will be made as rebranded M.U.S.C.L.E. as Keshi Surprise. Color, glow, clear with glitter, and other color figures will be blind boxed for a slightly higher price than the 3-packs of other licenses. Flesh color figures may still appear in the future.
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Other interesting items include Trick Or Treat buckets, enamel pins, glassware, shirts, and Super Cyborgs. The prototypes were about 10-inches tall but the final products will be closer to 12-inches. The chests are transparent to give you a "Visible Woman"-meets-Roboto vibe, with a price point that should be comparable to Hasbro's Leader-class toys. It's a gorgeous expression of these kinds of toys that you've not seen before, and may be a great non-transforming addition to your office or Optimus/Megatron-focused display case. More as we have it!
--Adam Pawlus
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