New York's American International Toy Fair February 15, 2015
Mega Bloks! Along with the entire Thomas the Tank Engine portfolio, Mattel picked up Mega Brands with the change in its collective sofa in the last year. Instead of licensing Mattel's Hot Wheels and Barbie properties, they can instead control them in-house as well as other new lines. Terminator: Genisys, Minions, and Halo are just some of the brands coming up.
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A fairly extensive Minions program will undoubtedly be a hit - Hasbro did pretty well with its "Fighter Pods" Minions figures from the Despicable Me movies so this kind of low-dollar blind-bag impulse item should do quite well.
While not shown here, Mattel signed a deal with Nickelodeon to bring Teenage Mutant Ninja Turtles to Mega Bloks and away from LEGO for 2016. So I'd suggest investing in some LEGO TMNT sets if I were you.
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