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TransFormers Energon, TransFormers Alternators Adam Pawlus

TransFormers turns 20 in 2004, and unfortunately the showroom isn't celebrating nearly as much as Hasbro's own TransFormers page. The first in-person glimpses of the Energon Omega Supreme were offered alongside Alternators Tracks, and there were a few other new products shown as well. Of course, the bulk of them have been shown online previously.

Energon's display was mostly existing product. The only unreleased items were Omega Supreme, Arcee, and Insecticon. Each of the toys looked pretty great in person, and from what we hear the two smaller toys are due out in the next month or so. There was no sign of the new Megatron toy which started hitting stores the same week that Toy Fair was still happening.

The biggest oddity on display was a snowboard featuring graphics of Grimlock in his robot mode. The people on hand in the showroom had no comment on what it was, who will be releasing it, or any additional information.

The Alternators area showed the entire range of product, which was a mixed blessing. Silverstreak was shown with a redecorated, darker face than its Japanese counterpart, and Tracks was shown for the first time. Also on display were Hound, Smokescreen, and Side Swipe. While technically not an Alternators product, the 20th Anniversary Optimus Prime was also on display.

Pages last updated February 20 2004. Text by Adam Pawlus. Images by Adam Pawlus and Mike Sullenger unless noted.

Toy Fair 2004

 Major Brands
 G.I. Joe
 Masters of the Universe
 Playmobil
 TransFormers
 Zoids

 Giveaways

 Knight's Kingdom
 Jayko
 Shocker Toys
 Shockinis Samples

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