Make Yours Marvel! Unlike Joe, Marvel had a lot of new goodies on deck from Hasbro. Many of the items were previously revealed in San Diego, but who can complain about seeing a black-and-green Spider-Man? Unmasked Iron Man was another nifty concept, and Professor X' chair speaks of great things to come, like Jubilee. There were a lot of chicks at the show dressed up like her, by the way.
A painted set of Handful of Heroes were shown but I have no idea where these are showing up-- only the solid-color ones are being solicited so it's possible this is an exclusive to somewhere I don't shop. (Family Dollar?) More as I have it.
I'm also not sure where the big Avengers Boxed Set is being sold-- the sign implies it's out now but I can't find any info on it just yet. It has Wolverine, Iron Man, Spider-Man, Thor, and Captain America-- meaning it's the best thing for new fans and the least awesome thing for collectors who have 90 of these guys by now. Given the price of $20 and the SKU starting off with a 2, I'd assume Wal-Mart.