Nerfed! Hasbro's biggest in-house brand is usually Nerf. While it has no characters, it has a lot of collectors, customizers, kids, parents, office warfare people, and generally people who buy one buy several blasters.
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Fancy wrapped licensed Boba Fett and Deadpool blasters are coming for Star Wars and Marvel fans, both seemingly the same kind of different characters.
An arena was on sight for Nerf battles, and there were numerous oversized display items, shooting ranges, and demo units galore. While this may sound ridiculous, this is exactly the kind of thing I pictured when I heard about HasCon - a bit demo area.
It came together pretty nicely Take a look.