I'm not sure if this makes me have to trade in my fan cred, but most of what I know about Loki comes from the actual Norse mythology rather than that of the Marvel comic books. Based loosely on the costume worn by Tom Hiddleston in the as-of-yet unreleased movie, this figure is a bobble head sculpted in the same scale and style of Funko's vinyl action figures. As such, the head moves (bobbles) and on a shelf of similarly sized 4-inch figures, he'll fit right in.
There aren't as many weapons or colors to talk about here compared to Thor, but there are a fair amount of details on his armor. Not only does his helmet have massive curved horns bending back toward his skull, but his torso is protected by a metallic, nicely detailed breastplate with what seem to be a wing-like design. The motif isn't really carried out on the figure, but you do get a nice crest over his forehead and a stylish green cape to round out the design.
As a collectible, odds are this is the one the hardcore fans will buy when they already got Thor and some other characters. Comparing this figure to the movie shots, it seems it definitely draws inspiration from the movie Loki without directly translating it to this quasi-chibi style. Based on the pictures and merchandise released so far, Loki may have multiple costumes, or the coloring on something might not be quite right. Either way, it's an adorable little Loki. I find this more delightful as a random Norse god toy than I do as a Marvel character, because how often does a European trickster get made as a toy? Not very. As such, I approve of this one, particularly since I'm fond of the style. (Heck, Funko could crank out anybody from Midgard and I'd be pretty happy with it.) The style trumps the character, in some respects.
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